Building a Strong Value Proposition

Most value proposition “how to” guides leave you with theory and a blank page.

This package gives you the key ingredients you need to go from raw ideas to a value proposition that’s clear, credible and ready to use.

You’ll get three pdf documents, as listed below, plus the guide and workbook as a Notion template:

✅ My full guide: Learn my exact process for turning research and insights into messaging that lands. No fluff, no extra theory, just the steps that matter.

✅ A blank companion workbook: A structured, easy-to-use framework for capturing research and user insights and shaping your offer.

✅ A worked example: See the process in action with a complete, start-to-finish example for a fictitious product. All information is filled, so you can see how the approach actually works before you start with your own.

Guidance + tools + example means you can learn, apply and compare, without getting stuck wondering if you’re 'doing it right.'

Who it’s for

• Founders and product teams shaping an early offer
• Marketers sharpening positioning before launch
• Consultants guiding clients through value proposition work
• Anyone who needs messaging that’s specific, relevant and believable

What you’ll be able to do after

• Translate customer needs into sharp, motivating offers
• Spot and exploit competitor blind spots
• Prioritise features based on real impact, not opinion
• Craft proof-backed messaging you can lift straight into landing pages, decks or investor pitches

📥 Download once, use forever.

Whether you’re starting from scratch or refining something you already have, this package will get you to a value proposition that not only makes sense, but makes people say “I want that.”